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WHICH COMES FIRST, THE BOARD GAME OR THE APP?

WHICH COMES FIRST, THE BOARD GAME OR THE APP?

August 3, 2023


Since the board game is already finished and ready to sell, isn't the logical answer to the question, board game? Well not necessarily, because there are several benefits to proceeding with the app first. Plus there's also advantages to having a tabletop and desktop game that resemble each other in terms of artwork. By having consistent artwork between the tabletop and desktop versions of our word game, we can provide a seamless and recognizable experience for players, strengthen our brand identity, leverage cross-platform promotion opportunities, and maintain a coordinated art direction throughout the game's different versions. And the T.V. Show version in theory should also share a noticeable resemblance. Let's discuss the artwork first.  


For example, when the artwork of both versions are similar, players can make an easily transition between the tabletop and the desktop formats without experiencing a confusing visual disconnect. The consistent visual style creates a smooth and familiar experience across platforms, making it easier for players to adapt and engage with the game. A resembling artwork also helps build a strong brand identity that carries over to both the tabletop and desktop versions. A consistent visual style can create a recognizable and cohesive brand image, making it easier for players to associate the game 'Ridl Ye This' with the brand 'Ridl By Ridl' and potentially improving brand recognition. If players are already familiar with one version of the game, and have had a favorable experience playing. Then they will feel more comfortable and confident in trying out the related version, knowing that the overall aesthetic and visual experience will be similar to what they enjoyed before.


There's also the potential for Cross-Platform Promotion, because the consistent artwork enables you to use shared visual assets, such as promotional banners, screenshots, or videos, to advertise both versions simultaneously. This approach will allow us to target and attract players from both tabletop and desktop gaming communities, potentially expanding our player base. When artwork is consistent, it enhances visual recognition of the game across different mediums. This recognition can be valuable for marketing efforts, as players who have seen the game artwork in one format are more likely to recognize and engage with it when encountering it in the other format. Having artwork that's similar to each other ensures that the overall art direction remains cohesive. This coordination can help maintain a unified artistic vision, ensuring that the visual elements in both versions align with the intended theme, atmosphere, and tone of the game.


Now as it pertains to which comes first keep in mind that we're offering the app for free, so we can easily attract a larger audience and generate initial interest in the game. Offering the app first and leveraging its free availability to build a following before promoting the board game version can be a sound approach. This allows us to build awareness and familiarity with the game's concept, rules, and gameplay mechanics. We can promote the app through social media platforms, online forums, gaming communities. The solitary app allows users to conveniently play the game on their devices at their own pace. That flexibility can lead to higher engagement and increased retention rates. When users to share their favorite game moments on social media it can help create a buzz around the game. Once we've built a substantial following and established a community of players through the app, we can strategically promote the board game version as a way to bring people together for in-person gameplay experiences. Highlight the social and interactive aspects of the tabletop format, emphasizing the enjoyment of playing with friends and family. 


Now with that said anyone interested in purchasing the tabletop edition first is welcome to do so. It's available at thegamegrafter.com, but we wanted to inform you as to why we postponed the Crowd Sale. We'll keep you updated! As for the attached image it depicts the board game and the FIRST artwork draft image for the digital game.

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