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PAY 2 PLAY OR PLAY & PAY?

PAY 2 PLAY OR PLAY & PAY?

June 5, 2023


One of the advantages to the developer for offering a game app for free has to do with User Acquisition which allows them to attract a larger user base. The absence of an upfront cost encourages more users to download and try the game, expanding the potential audience. This increases the chances of users giving the game a try and potentially becoming a regular players. If the player enjoys the game, they are more likely to recommend it to others, which can lead to further expansion.

While the game itself is free, there are various monetization strategies that can be employed within the game to generate revenue. In-app purchases, advertising, subscriptions to name a few. A Player who enjoys the free version may be more inclined to consider purchasing premium versions or related products from the same developer.

But the biggest complaints users have tend to revolve around excessive number of ads, that disrupt gameplay, cannot be skipped, or appear too frequently. Players also encounter paywalls or artificial progression blocks that hinder gameplay unless they make in-app purchases. Some users complain that the mechanics of the game favors paying players. Some games have excessive push notifications, that constantly reminds the player to make purchases. And then there’s the irritating hidden costs, unclear in-app purchase options, or misleading advertising that frequently takes place.

Well the staff here at RIDL BY RIDL are committed to making your ‘Ridl Ye This’ gaming experience as user friendly as possible. 

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